If you are just starting out in video marketing you can smoothly start with screencapture videos. They are easy to make. You just need to use the right software, prepare what you want to record on your screen and add your voice. At the end, you can simply upload your new video to Youtube or any other video sharing site.
Software
I mentioned good software as one of the conditions of making good screencapture videos. There are several products you can use to record such videos. Below you will find short description of such 5 best software programs. Three of them are free of charge.
5 best screencast recorders
1. Camtasia for MAC and PC – currently the best recording software. It gives you the power to easily record your screen, PowerPoint presentations, voice and web camera video to create video tutorials, training presentations, and rich sales demonstrations for web and CD-ROM delivery.
At the end, you can easily edit your Camtasia project and render it into various video formats or mp3.
Camtasia - best recording and editing software
Camtasia is not cheap software. The current price at the time of writing is $299. You can, however, try it out for free for 30 days.
2. Screenflow for MAC – ScreenFlow is an application for creating screen recordings on your Mac. It uses a unique screen capture system to capture the contents of your entire desktop at the same time as your video camera, microphone and computer’s audio.
Similairly to Camtasia Screenflow is not free but the price is very reasonable and affordable, considering all the great features the software has. The current price is $99.
Screenflow for MAC
3. Screenr – free, online application to record all your activity on your computer screen. Unlikely above mentioned software, Screenr recording is browser-based. The application enables adjusting size of the recorded screen. When you end up your recording you can easily upload the video to Youtube, Twitter or even Facebook. Unfortunately, the application doesn’t have video editing options built in and it limits recording time to 5 minutes.
Screenr free recorder
4. Screenencast-o-matic – another free browser-based application to record any activity on your computer screen. It lets you resize the recorded screen and create up to 15-minute long videos. Upgrading to paid version gives you several video editing options.
Screencast-o-matic free recorder
5. Screencastle – free browser-based screencast recorder. Its features include: unlimited recording time, resizable screen options, it gives you various sharing options.
Screencastle free recorder
Do you use any of the above mentioned software or maybe a different one? Which is your preferred screencast recorder?
Joel on 
{ 15 comments… read them below or add one }
Hey Justyna,
I really admire and appreciate your firm and well fabricated idea of creating screencapture marketing videos,it is something very exciting and fun for me to experiment with.And very very thanks for providing us elaborated description on 5 such screencast recorders,I am very much pleased with ScreenFlow,$99 is not much investment for such a great stuff i think.Thank you for sharing all these great,valuable and interesting information’s with us.
Good Luck and God Bless!!
With Regards!
Samuel Joshua.
Samuel@Outdoor Kitchen Equipment blogged recently about …Outdoor Kitchen Equipment
Twitter: sanjaykhemlani
August 29, 2011 at 9:57 am
Thank you for compiling them, I only knew Camtasia. Never know the other software on the list. Will try some of them now
Twitter: WebTrafficCafe
September 10, 2011 at 12:41 pm
I have used Camtasia and love it. The premium version offers much flexibility.
PS Wanted to make sure you saw your blog on my new CommentLuv enabled blog list!
Ana | how Google works blogged recently about …Thesis Theme
Twitter: justynabizdra
September 13, 2011 at 4:21 pm
Thanks Ana for your comment and a note about my blog on your CommentLuv enabled blogs
Hi Justyna,
Thanks for posting this and its always great when people provide a list of different options people can use to do things (in this case screen capture).
I recently did my very first video post (just last month) and used another program that was completely free. It was called “Screen Cap Studio” and is a downloadable product. It was quite easy to use. I have a link to a site that I used to learn how to record the video and upload it.
Its always a challenge to step outside your comfort zone and make a video but I got SO many positive comments that I really encourage people to do this. It also drove a lot of traffic to my site!
Thanks again for sharing such a great resource!
Nick
Nick Lawless@Instant Profit People blogged recently about …Alex Jeffreys Unreported Marketing Sneak peak: If a cartoon character can make money online why can’t you? (Part 1)
Twitter: justynabizdra
September 13, 2011 at 4:20 pm
Hi Nick,
Super to hear about your first video. It is a challenge!! Also a great feeling that finally you achieved that
Thanks for the recommendation of another useful free screen capture software.
Best wishes
Justyna
It is something very exciting and fun for me to experiment with.And very very thanks for providing us elaborated description on 5 such screen cast recorders..
badminton blogged recently about …free online games
Twitter: successmentor
September 22, 2011 at 12:35 pm
Hello, Thanks for the great post. I use Camtasia and it is brilliant.
Thanks for the reviews on the other products.
Hi Justyna
A great review of the screencapture software out there and as you say, all we have to do is add the voice.
Camtasia is the one I’ve heard of but the others look pretty good.
Keith Davis@Pubic Speaking and Presentation Skills blogged recently about …All your life…
Twitter: justynabizdra
September 24, 2011 at 1:08 pm
Hi Keith,
I’m glad you like the list of software!
Thank you for your comment.
Camtasia is my choice. It delivers various portals to certain keys wherein video presentation is needed. It has an easy interface, user-friendly that is and easy to study when first purchased. I am very much satisfied with it.
Shads blogged recently about …lifecell reviews
I’ve heard video marketing is really effective in getting backlinks. I’ll try this one to make my own video with cool screen shots. Thanks!
JohnC blogged recently about …Insurance premium averages released
Thank you for these tips, I look forward to trying it out.
If you are serious about this type of work, Camtasia probably is the way to go. I tried Camtasia and was impressed, but wasn’t able to spend the money to buy it. However, I did not know there were so many other screen capture programs that are free. They will be worth a try. Thanks.
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January 31, 2012 at 1:00 pm
As video marketing has been catching up, I have been seeking information on video marketing as it is wellknown videos are far more easier ways to target your niche. You can use video content to target even iphone users. Keep updating such informative posts. Thanks!
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