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Video Marketing Tips Part 2: Screencapture videos »

Video Production and Marketing Tips Part 1

by Justyna

Video learning online tips Using Videos is an extremely powerful method of driving traffic to your sites. Google indexes videos as well as text, and both Google and internet users love multimedia content on websites.

Mixing videos, audios, images and text is a great way to make your site more attractive so visitors want to stay longer. Also many people want, or prefer, to watch videos rather than read pure text.

In addition to that, there are many valuable free video directories, such as Youtube or Viddler, where you can upload your videos to get even more online exposure and drive more traffic to your websites. We will look at them closely in further parts of this video series.

Types of videos you can make and find online:

Talking head – nothing builds trust more than letting your customers see you. Studies have proven that you are at least twice as persuasive if your customers have already met you, or spoken with you, or have seen you before you ask for a sale.
Screencapture videos – you capture what’s happening on your computer screen, combined with your voice. This is a great way to create tutorials and other how to step by step videos.
Videos that are a combination of:
- audio, text and images,
- audio and slides presentations.
Recorded webinars turned into videos

Before we will look closely at some of the best video making programs, it is essential to master online video techniques. They will help your video stand out and attract others to read more of your content.

Keith Davis from easy public speaking has recently published a really interesting and valuable post on online video techniques. He introduced an online video expert Tom Breeze. Tom prepared a special mini course in online video. You can watch the video directly from Keith’s blog post.

In a record time of 24 minutes, Tom has covered the most important aspects of making a really good video. You will be surprised to see how much your video techniques can improve after you implement what Tom says. While watching the video, don’t just listen to what Tom says but observe how he behaves in front of the camera. It will give you a lot of extra valuable information. Click here to watch the video.

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Tagged as: online video technique, tom breeze, video learning online, video production tips

{ 39 comments… read them below or add one }

1 Keith Davis@Pubic Speaking and Presentation Skills June 26, 2011 at 6:21 pm

Hey Justyna
Don’t tell me that you’ve fallen for Tom’s boyish good looks. LOL

In my opinion Tom is the best video guy on the web.
He more than delivers what he promises.
One of the web’s good guys.

Thanks for the mention and I’m sure that Tom will be along shortly to say a few words and to thank you.
Keith Davis@Pubic Speaking and Presentation Skills blogged recently about …The Coolest Voice on the Internet

2 Justyna Twitter: justynabizdra June 28, 2011 at 11:38 am

Hi Keith,

Tom is definitely a good-looking guy, perfect for video-recording and presenting himself online But what makes me interested is the value I get from watching his recordings. I appreciate your input into making me familiar with Tom’s existence and skills

3 Keith Davis@Pubic Speaking and Presentation Skills June 28, 2011 at 6:34 pm: Hi Justyna
I’m only pulling your leg. LOL

I’ll contact Tom and ask him to come over and comment.

Cheers Justyna.
Keith Davis@Pubic Speaking and Presentation Skills blogged recently about …The Coolest Voice on the Internet

Reply

4 Tom Twitter: tombreezetv June 28, 2011 at 7:21 pm

Hey Justyna,
Thank you for your recommendation – it’s always good to see a video being shared around!
It’s also great to see Keith becoming my “pimp”! Haha!
Glad you like the content and I look forward to seeing more ‘stuff’ from you Justyna!
Cheers,
Tom
Tom blogged recently about …Chatting With Rob Hargreaves

5 Justyna Twitter: justynabizdra June 29, 2011 at 5:23 am

Hi Tom,

Thanks for your comment. Sharing great content should be definitely done more often !!
Keith obviously does that as well + he has a huge sense of humor

Greets
Justyna

6 Tom Twitter: tombreezetv July 4, 2011 at 12:18 pm: Yes, Keith is brilliant, great fun and I’m hoping to get him on camera very soon!
Tom blogged recently about …Chatting With Rob Hargreaves

Reply

7 Richard Glasspoole@money guide June 30, 2011 at 1:30 pm

What is your take on some of us that shy away from any recording material. Just put a video camera in front of them and then, they go off-key. Probably it is some new skill to learn and one can also do it indoors. Practice is what makes one perfect.

I do not disagree on the perfect looks of Tom

8 Justyna Twitter: justynabizdra July 2, 2011 at 8:16 am

Hi Richard,

Thanks for your visit and a comment!
I recommend starting from making screencasting videos. It’s a great preliminary phase before recording yourself

9 Tom Twitter: tombreezetv July 4, 2011 at 12:25 pm

This is a great point too – start the screencast videos as this will get you half way there but getting you in the video becomes a lot more powerful. Also, have a think about doing some interviews over Skype and record them. These are great for content and mistakes make you human!
Cheers,
Tom
Tom blogged recently about …Chatting With Rob Hargreaves

10 Justyna Twitter: justynabizdra July 10, 2011 at 3:56 pm: Yes, Skype interviews! Another great way to get into talking heads videos more smoothly And also a great way to use podcasting as a marketing channel.

Reply

11 Tom Twitter: tombreezetv July 4, 2011 at 12:23 pm

Hey Richard, I get this question a lot – how to be ‘natural’ on video. It takes some practice for sure but here is a quick tip…
1) Make sure you speak from the heart and truly care about your viewers, giving them some great content.
2) Record it and then watch it back 10 times giving quality feedback. Re-record and watch 5 times giving yourself quality feedback. Re-record until you are happy to send to me or your closest friends and family for them to give helpful support.
3) Re-record if you wish and then take the plung and start sending to youtube and facebook. Get the feedback and just plug on through, getting more videos done.
Thanks for the compliment too!
Cheers,
Tom
Tom blogged recently about …Chatting With Rob Hargreaves

12 Justyna Twitter: justynabizdra July 10, 2011 at 3:52 pm

@ Tom, great tips!!

But it seems like so much work is involved in ti

13 Tom Twitter: TomBreezeTV July 11, 2011 at 2:47 pm: It’s a bit of work to begin with but much faster than writing copy! Plus, people get to see you and it’s a much faster way of building relationships.
Tom blogged recently about …Chatting With Rob Hargreaves

Reply

14 Pam Sheraton July 3, 2011 at 10:29 pm

I think good looks with a perfect smile can be quite distracting as well So far as video production is concerned, I think it will have to wait a bit, I’m still debating the issue of whether to face the camera or hide behind my screen and share my views and opinions.
Pam Sheraton blogged recently about …Paying National Insurance If You’re Self Employed

15 Justyna Twitter: justynabizdra July 10, 2011 at 3:58 pm

@ Pam, you are absolutely right Altogether, watching such a video, can be an incredible experience. Good luck with your video choices!

Thanks for commenting.

16 Tom Twitter: TomBreezeTV July 11, 2011 at 2:49 pm: I think if you can get out onto the screen people will see you and get to know you. Putting a face to your content will be very powerful indeed!
Cheers,
Tom
Tom blogged recently about …Chatting With Rob Hargreaves

Reply

17 Alison July 4, 2011 at 11:01 am

Hey, Justyna! I haven’t used video so far, but I think I’m just about to take the plunge So this post came at the perfect time, thanks for sharing!
Alison
Alison blogged recently about …Grapefruit Diet Menu

18 Justyna Twitter: justynabizdra July 10, 2011 at 4:02 pm: Hi Alison,

Great you find the information valuable!

Reply
19 Tom Twitter: TomBreezeTV July 11, 2011 at 2:49 pm: You get in there Alison! You’ll never look back!
Tom blogged recently about …Chatting With Rob Hargreaves

Reply

20 Gege @ Money Making Ideas Twitter: battleplan1 July 6, 2011 at 3:49 pm

I agree with this “many people want, or prefer, to watch videos rather than read pure text.” because I am one of those people. That is why I’m trying my best to learn more about making videos. Tom videos is excellent and I am going to absorb it. Thank you for sharing.
Gege @ Money Making Ideas blogged recently about …Traffic Lock Down : Secure your Traffic Now

21 Justyna Twitter: justynabizdra July 10, 2011 at 4:05 pm: Hi Gege,

Thanks for commenting. Tom has really produced an incredibly good material.

Reply
22 Tom Twitter: TomBreezeTV July 11, 2011 at 2:51 pm: Nice one Gege!
Thanks for the kind words and once you’ve created your first video you’ll get such a positive response from people and see the power that people will love you!
Cheers,
Tom
Tom blogged recently about …Chatting With Rob Hargreaves

Reply

23 Will @ Used Car Twitter: BuyYourCar July 14, 2011 at 11:19 am

Thanks for the post and the video! Tom’s got some great tips, really feels like a 1 on 1 chat. Just purchased a samson go mic, does a pretty good job on the audio side of videos.

24 Roro July 22, 2011 at 5:47 am

This is right up my alley, Justyna. I’ve been taking notes of video marketing/branding techniques from several posts already since I am on my way to implementing video on my blog site. I have a background in public speaking and I enjoy interacting with people. I strongly feel that posting a well produced video on my page can help increase traffic and promote my online credibility. Thanks for including the video on this post, Tom Breeze is someone I can see myself emulating.
Roro blogged recently about …How To Attract A Woman

25 steve July 26, 2011 at 10:35 am

I never thought, that Google index video like txt. But its really great to know it. I’ve been studying video editing and internet concept for a while and reading your post gives me more information.

26 Nicholas Scott@Company News Releases July 27, 2011 at 1:01 pm

Well i don’t think that making videos is a good way to get high traffic to your site. I think that pictures are the good way to get high traffic to your blog or your site.Because anybody, who’s on your blog finding an interesting thing, he will definitely click on the picture firstly as well
Nicholas Scott@Company News Releases blogged recently about …Template Mela Launches 2 New Fresh & Appealing Prestashop Themes on its Website

27 jane August 1, 2011 at 10:40 pm

Thanks so much for this helpful article. Video and marketing seems like such a great way to incorporate new technologies into your blog or your product but a little intimidating if you don’t know what you’re doing. Thanks for the clear and easy to follow tips. I’ll have to try these out now that I know what to be looking for.
jane blogged recently about …Apr 18, Worst Weeds In The World?

28 Jose August 8, 2011 at 7:14 pm

Hi Justyna, this is a nice info. I think marketing using video is a great thing, and we need to make good use of this technique because people love to see videos . I’m waiting the second part. Thanks for sharing.
Jose blogged recently about …Samsung Galaxy Tab 10.1

29 Noty@What is a Press Release August 10, 2011 at 9:23 am

Hello Justyna, nice article about videos loved it. can you let me know some great video editing software in futures.
cheers
Noty@What is a Press Release blogged recently about …Manjishtha Himalaya — Natural Herbal Remedies for Acne, Edema, Allergies and Skin Care

30 Tom Breeze Twitter: tombreezetv August 10, 2011 at 12:17 pm

Hey everyone, glad you enjoyed this video and thank you for all your brilliant comments. Sorry I have not been 100% active here, but I have been looking through the comments and it’s great to see my video is having impact!
Cheers,
Tom
Tom Breeze blogged recently about …How To Use YouTube Annotations – 3 Key Annotations To Use

31 Alexis August 18, 2011 at 7:24 pm

Hi Tom, great video… Sometimes, video can really be more interesting than reading the whole article… Video can help the viewers easy to understand. Thank you for the post!

32 Ana | Web Traffic Twitter: WebTrafficCafe September 8, 2011 at 11:21 pm

Video can definitely be a great traffic generator. I haven’t touched my YouTube account for ages, yet still get good traffic from it.

Thanks for the tips, Justyna!

Ana
Ana | Web Traffic blogged recently about …Thesis Theme

33 Justyna Twitter: justynabizdra September 13, 2011 at 4:23 pm

Hi Ana,

Thanks for commenting!

34 Ana Hoffman Twitter: WebTrafficCafe September 13, 2011 at 7:43 pm: Thanks for finding my comment, Justyna.

Ana

PS Wanted to make sure you saw your blog on my new CommentLuv enabled blog list!
Ana Hoffman blogged recently about …Aweber Review

Reply

35 Elin September 13, 2011 at 3:51 am

First off, I’m glad I found this post! Thanks Justyna! I’d say, it’s a ‘breeze’ to learn more about Video production!
Elin blogged recently about …Tandblekning Bäst i Test

36 Keith Davis@Pubic Speaking and Presentation Skills September 23, 2011 at 5:53 pm

Hi Justyna
Looks as though this article has been a great success.
You’ve even got comments from Tommy B!

I’m off to check out your part two.
Keith Davis@Pubic Speaking and Presentation Skills blogged recently about …All your life…

37 Justyna Twitter: justynabizdra September 24, 2011 at 1:06 pm: Hi Keith,

Yes, great video = great success

Reply

38 Lindsey Rainwater@Online Business Twitter: LindseyRD3 November 14, 2011 at 9:00 pm

I just got into making videos recently, and while I’m not really keen on being on camera (mainly because they’re not always flattering) I’ve been doing well with PowerPoint slides and Camtasia.

And a note for anyone who isn’t sure they’ve “got it” for making videos: I create videos and sell them for others to use. I’m making good money with it. AND I have a slight speech issue.

I put off making videos for a long time because I was SO scared that people would hear that my voice is a little “off” with some words. But nobody cares – you can hardly hear it.

So don’t let anything scare you off making videos. You’ll be just fine.

Thanks for the great post!

39 conference gifts January 20, 2012 at 8:22 am

Hi Justnya, you have a wonderful post here. I would just like to add that good lighting is very important in every video. Also, once you’ve mastered the basics of presenting yourself in the video, it’s time to master the art of editing. A nicely edited video will always add impact and will draw the viewer’s attention.